Chanler Group | Environmental Law Firm
When Chanler approached Two Hats Consulting for a website redesign, their one restriction was to retain some reference to their existing logo—a thin outline of two leaves, which no longer reflected the firm’s message of “strength,” but was still of great sentimental value.
With its solid leaves, cool-toned hues, and all-cap lettering, the new logo convey the strength and import of Chanler’s work, while the one green leaf (distinguishable even in black-and-white print) expresses the green movement, new growth, upward motion, and—above all else—hope.
(Note: site update still in progress.)
Que Interactive Learning | Video side of InformIT/QUE Publishing Group
The longstanding, business-focused “QUE” branding needed to be front and center in this new venture, whose primary audience are typically more youthful and casual, higher-education students. Rather than include QIL’s slogan, “read, watch, try,” the colorful icons visually represent those actions—they show, rather than merely tell, the story. The icons may also be applied, separately, as identifiers among the associated videos, online courses, print books, and testing materials.
Bay Area Kinky Business Alliance
BAKBA.org connects businesses offering products and services to the kink/BDSM community (eg. manufacturers, venues, educators) with more standard businesses welcoming of such clients (eg. tax attorneys, acupuncturists, designers).
By avoiding such clichés as goth lettering and sexual innuendo, in favor of more subtle references—the black-blue-red color scheme of the Leather Pride flag; and the off-kilter K, suggesting things are, well, a little different about this group—the logo speaks to both audiences and emphasizes the professionalism of those serving this unique community. It is at once connecting, playful, and respectful.
Safeword Tax Service
BAKBA member Safeword Tax Service (safewordtax.com) is the DBA of a full-service tax attorney who caters to businesses serving the kink/BDSM community—because everybody needs a good tax lawyer, right?
In the parlance of this unique community, “safeword” is the generally accepted call to cease all action, when things aren’t going right. It’s also the inspiration for this tax attorney’s à propos slogan: “Taxman have you in a bind? You need a Safeword!”
